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Sales & Marketing Working Together

  • Do you want to generate more sales leads?
  • Do you know how to generate more leads from your website?
  • Do you need to generate more sales leads online in general?

Sales & Marketing Working Together

  • Do you need to align your sales and marketing teams?
  • Can you imagine what you could achieve if your sales and marketing teams worked together?

We wanted to make sales and marketing working together a reality. So we did. Our technology is designed to bring sales and marketing together in a way they’ve never worked before. From lead generation to qualifying, contacting and continuous marketing. There is now one place that both sales and marketing can align their goals and achieve results together.

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Sales & Marketing Alignment 
Throughout the B2B pipeline, sales and marketing have many cross over points. It starts at lead generation. Qualifying and contacting leads can be one of the first things sales and marketing disagree on. That’s why our lead generation technology aligns sales and marketing teams by providing lead scoring and contacting details. That way, there is no argument on what marketing is achieving for sales.

Benefits of Sales & Marketing Working Together
Once you link sales and marketing at the start of the pipeline, there is a domino effect. The speed at which prospects can move through your sales process becomes quicker. Marketing are more aware of which campaigns to focus on for highly-qualified leads. Your website and marketing ROI starts to improve. And it’s all because there is one system sales and marketing can work from together.

‘Smarketing’ Best Practices
With one system in place, it’s important that sales and marketing know how each team works. The process needs to be defined both by the technology you use and the actions each team takes. Constant communication is the corner stone of these alignment best practices. We’re constantly promoting detailed best practices in our blog and within our seminars so you can keep up to date with the latest and greatest ways to get ahead of everyone else.