How to make sure you are GDPR compliant
The face of B2B marketing is changing.
Find out how to make sure your B2B marketing data is GDPR compliant.
B2B marketing practitioners will need to understand the General Data Protection Regulation coming into effect on the 25th May 2018 in order to make sure their data is GDPR compliant. In order to do this, they need to understand who is affected, what is required of them as well as the direct effect on their business.
It is worth noting that the EU GDPR focuses on many elements of data privacy, but here at CommuniGator, we are focusing on email marketing data in particular. We would encourage every business to seek legal guidance on how the GDPR affects them in order to make sure they are complying. The EU General Data Protection Regulation is coming and there is no time to lose in understanding the change to data privacy laws.
What you need to know
Create consent messages that are GDPR compliant
You may wish to send your consent messages to your legal or data compliance team to make sure it checks all GDPR boxes.
Keep track of your data processes
One of the most important changes the GDPR introduces is organisations complete accountability when it comes to collecting, recording, storing, retrieving, disclosing and erasing data. Therefore it is essential that businesses keep a provable record of the consent messages they have received from individuals in regards to their data.
This will also have to be verified consent, i.e. simply filling out a form does not count as consent as anyone can type anyone’s email address. The form fill will have to be verified with a follow-up message in order to be GDPR compliant – hence the new double opt-in process many B2B marketers are already taking.
Start the double opt-in process now
Regardless of Brexit or whether you work in the B2B or B2C markets, any business that handles EU personal data will have to comply with the GDPR by the time it comes into effect in May 2018. Therefore, there is no time to waste. The more data you can double opt-in now, the more data you will have to market to after the deadline. Any data that has not given the proper consent by then will not be allowed to be marketed to. The earlier you start this process, the better your marketing will fare.