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How to make sure you are GDPR compliant

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How to make sure you are GDPR compliant

The face of B2B marketing is changing.

Find out how to make sure your B2B marketing data is GDPR compliant.

 

UPDATED: 06/03/2018

By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.  

 

Since we penned the content below, there has been a signification update to the E-Privacy Regulation and PECR, that you will want to pay attention to if your are a B2B Marketer.

If you are looking to process (sending marketing communications) using ‘consent’ then the below applies. HOWEVER, with the update/amendment to the E-Privacy Regulation/PECR in December 2017, you can now use ‘legitimate interest’ as the reason for processing (sending marketing communications) your B2B data.

Find out more in our latest blog post: https://www.communigator.co.uk/blog/legitimate-interest-saving-grace-gdpr/ and also download a copy of our latest resource which clarifies this stance: The Fog Clears on GDPR.

 

B2B marketing practitioners will need to understand the General Data Protection Regulation coming into effect on the 25th May 2018 in order to make sure their data is GDPR compliant. In order to do this, they need to understand who is affected, what is required of them as well as the direct effect on their business.

It is worth noting that the EU GDPR focuses on many elements of data privacy, but here at CommuniGator, we are focusing on email marketing data in particular. We would encourage every business to seek legal guidance on how the GDPR affects them in order to make sure they are complying. The EU General Data Protection Regulation is coming and there is no time to lose in understanding the change to data privacy laws.

Every now and then, we’d like to send you information that delivers, develops and promotes our products and services that are relevant to you. Submitting your details tells us that you’re OK with this and you also agree to our privacy policy and cookie policy. You can, of course, opt out of these communications at any time!

Create consent messages that are GDPR compliant
One of the biggest changes to the data privacy laws is businesses must now gain explicit consent from individuals in order to process their data. Their consent must be granular for every aspect of how you will process their data (i.e. separate consent for agreeing to the privacy policy and the cookie policy). It also must be an affirmative action (i.e. a pre-checked box no longer counts as consent under the GDPR), and it must be completely transparent.

You may wish to send your consent messages to your legal or data compliance team to make sure it checks all GDPR boxes.

Keep track of your data processes
One of the most important changes the GDPR introduces is organisations complete accountability when it comes to collecting, recording, storing, retrieving, disclosing and erasing data. Therefore it is essential that businesses keep a provable record of the consent messages they have received from individuals in regards to their data.

This will also have to be verified consent, i.e. simply filling out a form does not count as consent as anyone can type anyone’s email address. The form fill will have to be verified with a follow-up message in order to be GDPR compliant – hence the new double opt-in process many B2B marketers are already taking.

Start the double opt-in process now
Regardless of Brexit or whether you work in the B2B or B2C markets, any business that handles EU personal data will have to comply with the GDPR by the time it comes into effect in May 2018. Therefore, there is no time to waste. The more data you can double opt-in now, the more data you will have to market to after the deadline. Any data that has not given the proper consent by then will not be allowed to be marketed to. The earlier you start this process, the better your marketing will fare.