How to make sure you are GDPR compliant
The face of B2B marketing is changing.
Find out how to make sure your B2B marketing data is GDPR compliant.
By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
Since we penned the content below, there has been a signification update to the E-Privacy Regulation and PECR, that you will want to pay attention to if your are a B2B Marketer.
If you are looking to process (sending marketing communications) using ‘consent’ then the below applies. HOWEVER, with the update/amendment to the E-Privacy Regulation/PECR in December 2017, you can now use ‘legitimate interest’ as the reason for processing (sending marketing communications) your B2B data.
Find out more in our latest blog post: https://www.communigator.co.uk/blog/legitimate-interest-saving-grace-gdpr/ and also download a copy of our latest resource which clarifies this stance: The Fog Clears on GDPR.
B2B marketing practitioners will need to understand the General Data Protection Regulation coming into effect on the 25th May 2018 in order to make sure their data is GDPR compliant. In order to do this, they need to understand who is affected, what is required of them as well as the direct effect on their business.
It is worth noting that the EU GDPR focuses on many elements of data privacy, but here at CommuniGator, we are focusing on email marketing data in particular. We would encourage every business to seek legal guidance on how the GDPR affects them in order to make sure they are complying. The EU General Data Protection Regulation is coming and there is no time to lose in understanding the change to data privacy laws.