GDPR Text and Policy
What does the GDPR Text and Policy mean for UK marketers?
Understand how and why the EU General Data Protection Regulation applies to you.
In a data-driven marketing world, the aim of the GDPR text and policy is to protect all EU citizens from privacy and data breaches. Essentially the new General Data Protection Regulation is about the balance between the right to privacy versus the right for businesses to “sell stuff” to individuals. While the key principles of data privacy still hold true to the previous Data Protection Directive, many changes have been made to account for the way we handle data.
This text and policy isn’t just for B2C audiences either. It applies to all data that can be used to identify an individual, including their business email address. As B2B are marketing to real, living individuals, they will have to abide by the GDPR rules too.