Common Questions about the EU GDPR
Are you unsure what the EU GDPR means for your B2B marketing data?
Get your common questions answered here.
By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
Since we penned the content below, there has been a signification update to the E-Privacy Regulation and PECR, that you will want to pay attention to if your are a B2B Marketer.
If you are looking to process (sending marketing communications) using ‘consent’ then the below applies. HOWEVER, with the update/amendment to the E-Privacy Regulation/PECR in December 2017, you can now use ‘legitimate interest’ as the reason for processing (sending marketing communications) your B2B data.
Find out more in our latest blog post: https://www.communigator.co.uk/blog/legitimate-interest-saving-grace-gdpr/ and also download a copy of our latest resource which clarifies this stance: The Fog Clears on GDPR.
The below was published in November 2016
Below is our informed interpretation of the EU General Data Protection Regulation and its effect on B2B email marketing. This page is designed to help you better understand the legal terms you will find in the GDPR, although we would encourage you to read the text for yourself to see exactly how it applies to your business.
Here are some of the most common questions we have received from our clients around the GDPR, along with their answers. If you have any other questions, please get in touch and a CommuniGator marketing automation expert will be happy to advise you.