By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
Since we penned the content below, there has been a signification update to the E-Privacy Regulation and PECR, that you will want to pay attention to if you are a B2B Marketer.
If you are looking to process (sending marketing communications) using ‘consent’ then the below applies. HOWEVER, with the update/amendment to the E-Privacy Regulation/PECR in December 2017, you can now use ‘legitimate interest’ as the reason for processing (sending marketing communications) your B2B data.
Find out more in our latest blog post: https://www.communigator.co.uk/blog/legitimate-interest-saving-grace-gdpr/ and also download a copy of our latest resource which clarifies this stance: The Fog Clears on GDPR.
The below was published in November 2017
The EU General Data Protection Regulation is coming and there is no time to lose in understanding the change to data privacy laws.
Use CommuniGator’s Compliance Checklist to understand:
- The transition timeline between now and when the GDPR goes into effect
- The legal jargon of the law
- The direct effect on your business
- How to get your B2B data to comply with the GDPR
- Recap of the steps to take NOW
- Glossary of EU GDPR legal terms
Would you like help becoming GDPR compliant? Take a look at CommuniGator’s GDPR Opt-In Service. We’ll help you prepare for the GDPR.