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Writing Content for SEO

Ben Brown | Founder | B2BMetric

Search Engine Optimisation (SEO) is a topic which nearly all marketers have heard of, but few really know how to handle. This makes it far too easy to push it down the priority list, in favour of more straightforward projects and campaigns.

However, with your website acting as the main shop window for your business, ignoring SEO is causing damage all along your pipeline, without you even realising it. In this webinar, we will show you how your content plays a crucial role in helping prospects discover you (with a little help from Google).

Ben Brown, Founder of SEO Agency B2BMetric talks all things SEO in your content.


In this webinar Ben covered:

  • What exactly a “keyword” is
  • Whether there is such a thing as too many keywords
  • How the layout of your page makes an impact
  • What some simple changes can do for your pipeline