Why Modern B2B Marketers Need Predictive Marketing
Manually analysing and interpreting huge quantities of data can take a large amount of time and commitment. Whereas predictive modelling applications can do this in a split second. Think fraud detection, product recommendations, and airline seating systems, they all use predictive models. In Marketing the applications are huge, but vastly underutilised. Add some technology to your core marketing processes, and you get Predictive Marketing. Using these, marketers will eventually reach a tipping point where predictive modelling graduates from a marginal performance enhancer to an essential technology.
What we consider:
- Why the Time for Predictive Marketing Is Now
- Applying Predictive Marketing to B2B
- Real-Life examples