Taming the Data Flood
A Step-by-Step Guide to Converting Digital Behavior into Consumable Information
Today’s marketing systems capture huge amounts of data, be it from email, web visits, downloads, social media, events, chat sessions or other digital sources. With so much information to process, today’s marketers need to be more adaptable than before for data interpretation and use. Converting this flood into a steady flow of consumable information is difficult, but the methods are well known. This paper will teach you how to extract value from the sea of digital chaos.
You will learn:
- How to capture the data
- How to interpret the vast information available
- Why and how to test your data interpretations
- The methods for expanding your data collection to improve ROI