Building the B2B lead machine

Building the B2B lead machine There is an opportunity to implement a new low-budget nurture process, but how does it feed into your current lead generation processes? In this whitepaper, we look at: The basics of lead scoring Your content library – the fuel for the machine Core lead nurturing programmes Feeder campaigns If you’re…

The State of B2B Marketing Automation 2015

The State of B2B Marketing Automation 2015 Marketing automation should enable marketers to increase return on investment. But what is the reality for business-to-business (B2B) marketers? Discover: How many businesses are using different features of marketing automation Which challenges have they faced What are the success factors What results other B2B marketers have achieved If…

Guide to marketing automation

Guide to marketing automation Marketing automation will enable you to improve your lead generation processes. Our clients who have embraced these marketing technologies have realised many benefits. Download this comprehensive guide and get our methodology. Included in this guide: How to increase lead conversions Improve customer retention Operational savings & efficiencies If these are benefits…

Taylor Cocks & CommuniGator Case Study

Taylor Cocks & CommuniGator Case Study The team at Taylor Cocks chose to integrate their CRM system (SLX) and CommuniGator to deliver an integrated mailing solution that enabled them to take marketing automation seriously. In this case study, we discussed: The challenges their marketing team faced How an automated approach improved their marketing The benefits…