GatorCon2018 – PR Smith

Digital Marketing Trends for 2019 Best-selling digital marketing author & founder of SOSTAC® planning, PR Smith, talks about digital marketing trends, particularly marketing automation trends and how to write the perfect digital marketing plan – with marketing automation at the heart of the plan. Providing a crystal clear solution in a chaotic digital world.

What’s Next For AI?

What’s Next for AI? Over the past year, we’ve witnessed increasing chatter across all marketing channels about Artificial Intelligence (AI). You’re either a believer or you’re not, but the truth of the matter is AI is fast creeping up your lane and is metres away from knocking on your door. Whether you’ve employed an AI…

5 Tips for Better Readability

5 Tips for Better Readability Have you realised the importance of perfecting your readability, but not sure where to start? There’s so many tips and tricks out there claiming to improve your readability. From the simple, to the incredibly complicated. We’ve put together 5 of our go-to methods for improving the readability of your content.

ISP Breakdown Guide

ISP Breakdown Guide Understand the necessity of running an ISP report with our guide which breaks down everything you need to know. ISP Breakdown Reports can assist you in so many ways. They allow you to evaluate one campaign at a time, identifying how many people from a single company’s domain the email has been sent…

The Psychology of Marketing

The Psychology of Marketing The Applications of Psychological Theory in Marketing and Sales Human behaviour is a complicated, multi-faceted construct, but it’s also predictable (to a point). Our emotions have the potential to strongly influence our choices. Sometimes without us even noticing. It is definitely an aspect which we should capitalise on as marketers. Adding…

Content Marketing Integration Workbook

Content Marketing Integration Workbook “Content marketing” is important but that doesn’t mean it should be isolated from the rest of your marketing campaign. Quite the opposite, content marketing campaigns should be integrated with other marketing campaigns, and the educational content created for “content marketing” should be reused throughout your organisation. Download Raab’s whitepaper to utilise…