Teach Yourself Email Marketing

Teach Yourself Email Marketing The ultimate guide to email marketing in 2017, this guide is a useful compilation of hints and tips for all B2B marketers with a remit for email marketing campaigns. Included in this guide: Building your audience Data cleansing Surveys Campaign planning Improving your email reputation Design & copy Deliverability If you…

The Dos and Don’ts of Surveys

The Do’s and Don’ts of Surveys To achieve longevity in your industry, you must understand the needs of your customers. How can you do this? By implementing customer feedback campaigns and writing surveys to maximise your results. In this whitepaper, we discuss: Defining the aim of your surveys Question types for all questionnaires Design considerations…

The art of page scoring

The art of page scoring Simply knowing who is on your website is not enough. That’s why we have worked tirelessly to produce a methodology which shows, based on pages viewed over time, where organisations are in the buying cycle. Use this best practice guide to: Understand our lead scoring methodology Learn how to score…

Which social media marketing methods are best for you?

Which social media marketing methods are best for you? Take advantage of social media, the too-big-to-ignore opportunity. Make selective investments about which social media channels are right for your business. Then use the most appropriate social media techniques to achieve genuine results. With this whitepaper: Compare methods Understand which situations are relevant to your business…