Responsive email design

Responsive email design At the end of 2015, up to 43% of emails were opened on a mobile device. This figure is only rising – and we need to change the way we code and design emails to accommodate this in our email marketing strategies. Included in this guide: Responsive design statistics Media Queries Implementing…

How to avoid spam filters

How to avoid spam filters Before your email marketing can have an impact, your email has to overcome the large hurdle of being delivered in the first place and get into the appropriate inbox. Unfortunately, 10-12% of the emails you send will disappear into cyberspace due to very robust, automated technologies in place to prevent…

Making an Email Marketing Plan

Making an email marketing plan Did you know, email marketing has three times as many user accounts as Twitter and Facebook combined? However, making an email marketing plan doesn’t have to be daunting. In this guide we’ll cover: How to define your readers Determining the right content Deciding send frequency and goals. If you’re ready…

Segmenting your email lists

Segmenting your email lists Segmenting your email lists will allow you send relevant content to your recipients, and will also allow you to reap the ROI benefits. Discover the basics of segmenting your data you need to know about. Included in this guide: 7 wonders of email segmentation Subscriber activity Subscriber demographics Are you ready…

Email List Building

Email List Building Discover the integral parts of email marketing campaign planning in this Gator Guide. From data strategy and email creativity to identifying the contacts who a high propensity to respond. This guide covers the essentials of email marketing that you need to know about. Included in this guide: Building and growing your email…

Varidion & CommuniGator Case Study

Varidion & CommuniGator Case Study If you want to become a self-sufficient marketing team like Varidion, see how they moved their email marketing in-house thanks to CommuniGator. The email marketing onboarding process How CRM integration helped The benefits & results of in-house email marketing Download our case study with Varidion below to find out more.…

Teach Yourself Email Marketing

Teach Yourself Email Marketing The ultimate guide to email marketing in 2017, this guide is a useful compilation of hints and tips for all B2B marketers with a remit for email marketing campaigns. Included in this guide: Building your audience Data cleansing Surveys Campaign planning Improving your email reputation Design & copy Deliverability If you…