Understand the current drivers and barriers for B2B adoption in the automation arena. Use this report to see how marketing automation software is used in reality versus in practice.
In particular, this report will cover:
- Email automation
- Targeting techniques
- Web personalisation adoption
- Benefits of marketing automation.
If you’re interested in seeing how a marketing automation platform could work for your B2B marketing strategy, take a look at the CommuniGator suite. See how managing all your marketing in one place this year could transform your results.