What qualifies a lead? It’s the age-old debate between sales and marketing that businesses have been looking for a solution to for quite some time. That solution is lead scoring.
In this whitepaper, discover:
- The origin in lead scoring
- Creating a lead scoring system within your business
- Improving your pipeline efficiency with lead scoring
- Lead scoring outcomes
If you’re interested in the technology that can enable this best practice, take a look at our lead generation platform.