CommuniGator’s Guide to Google Tag Manager
Using analytics and insight tools such as CommuniGator or Google Analytics, you can create a comprehensive knowledge of your lead’s behaviour on your website and other
digital marketing channels. With this knowledge comes the ability to better convert leads to customers, optimise
a digital marketing strategy, enhance your online presence.
In this guide, we look at:
- What Google Tag Manager is and why you should be using it
- An in-depth, step by step, look at how to use Google Tag Manager
- How to report on your results and combine them with your Google Analytics stats.
To understand the behaviour of your audience on your website in a much granular level, take a look at our visitor tracking software, GatorLeads.