By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.
Since we penned the content below, there has been a signification update to the E-Privacy Regulation and PECR, that you will want to pay attention to if your are a B2B Marketer.
If you are looking to process (sending marketing communications) using ‘consent’ then the below applies. HOWEVER, with the update/amendment to the E-Privacy Regulation/PECR in December 2017, you can now use ‘legitimate interest’ as the reason for processing (sending marketing communications) your B2B data.
Find out more in our latest blog post: https://www.communigator.co.uk/blog/legitimate-interest-saving-grace-gdpr/ and also download a copy of our latest resource which clarifies this stance: The Fog Clears on GDPR.
The below was published in November 2017
As of May 2018, the EU General Data Protection laws will be changing, which will have a massive impact on your marketing data. To give you an idea of what is about to happen, as well as what you can do about it, download our whitepaper.
In this whitepaper, we offer you:
- A note about the UK’s decision to leave the EU and what it means
- The 2018 data law change and its consequences
- The direct effect of the data law change on your business
- Case studies on the matter
- The 3 step approach to follow new opt-in processes
- A quick roundup of your next steps
For more on how CommuniGator can help you handle the GDPR, visit our GDPR Confirmed Opt-In Service page.