The traditional approach to Marketing and Sales alignment was focused on one moment of truth: the transfer of prospects from Marketing to Sales.
Sales’ goal was to ensure that Marketing sent truly qualified leads. Marketing’s goal was to ensure that leads it sent were efficiently received, distributed, and contacted.
That’s no longer enough. Download our guide, with Raab, to discover how to align your sales and marketing teams around your customer.
Integrating your sales and marketing teams approach can lead to a 20% increase on annual growth!