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10 Ways to Increase Your Click Through Rate

Click Through Rate (CTR) is an important metric when assessing the success of your email campaign. Whilst your open rate can’t be relied upon, your CTR can provide a far more robust and trustworthy statistic to base your campaign engagement from. Getting this figure to rise, can prove elusive, however. We’ve put together our top 10 methods we use to increase our CTR. These super simple methods can be implemented into any strategy, without difficulty. See what effect using just one will have on your own engagement metrics.


Download our infographic to find out how segmenting your audience and managing your email formatting can boost your own CTR.

Click Through Rate