The Great British Split Test

The Great British Split Test We love a split test here at CommuniGator! It’s the best way to settle debates about all aspects of design, and they’re easy to set up. We’ve collated the results of a whole host of split tests, our own and our customers’, and we’ll share you with them right here. In…

Writing Content for SEO

Writing Content for SEO Ben Brown | Founder | B2BMetric Search Engine Optimisation (SEO) is a topic which nearly all marketers have heard of, but few really know how to handle. This makes it far too easy to push it down the priority list, in favour of more straightforward projects and campaigns. However, with your…

CommuniGator’s Guide to Google Tag Manager

CommuniGator’s Guide to Google Tag Manager Using analytics and insight tools such as CommuniGator or Google Analytics, you can create a comprehensive knowledge of your lead’s behaviour on your website and other digital marketing channels. With this knowledge comes the ability to better convert leads to customers, optimise a digital marketing strategy, enhance your online…

The Perfect Design

The Perfect Design Fortunately for all of us here at CommuniGator, email shows no sign of giving up its crown among lead generation tools. Unfortunately, though, our inboxes still see emails that make us cringe! It doesn’t matter how great your product is, or who’s speaking at your big event, if the email invite isn’t…

Taming the Data Flood

Taming the Data Flood A Step-by-Step Guide to Converting Digital Behavior into Consumable Information Today’s marketing systems capture huge amounts of data, be it from email, web visits, downloads, social media, events, chat sessions or other digital sources. With so much information to process, today’s marketers need to be more adaptable than before for data…