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Readability

Our AI tool assesses the readability of your content. Write to your audience’s level with email-by-email recommendations.

What is Readability?

Readability refers to how easily your text can be read and understood. Grades are calculated using readability measurements which generate a score to indicate the lowest education level needed to read your piece with ease. A range of aspects is assessed, including the language used, sentence length and grammar use.

How does Readability affect your marketing?

In every email, you’re trying to connect with your audience. Readability ensures that your content is written at the correct level for those you are trying to engage. Sending overly complicated, or excessively simple emails can disengage your audience and reduce your engagement levels. Our AI tool identifies readability recommendations to match your content to your audience.

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Readability for your marketing automation

Readability Measurements

Our AI tool uses several readability measurements to give you the optimal recommendation based on the characteristics of your email.

Flesch-Kincaid Reading Age

The education level required to easily read your emails. Assessing sentence length and word length. Find out more here.

Automated Readability Index (ARI)

Giving you the age necessary to understand your text. ARI looks at word difficulty and sentence difficulty to gauge the reading age.

The FORCAST Formula

Specialising in incomplete sentence readability, the Forcast formula is ideal for lists, forms and tables. Using the number of monosyllable words and the total number of words to generate your grade.

Readability resources to boost your email marketing efforts