What is lead scoring?
By assigning each lead a score based on how much they’ve interacted with your campaigns and website, we can tell your sales team who they can call right now. We’ll do it by using website tracking, page scoring, and analysis. Put simply, we’ll rank your website leads by how much interest they’ve shown.
Why you need to score your leads
Your sales team doesn’t want to trawl through spreadsheets and analysis, and they don’t have to. Neither does your all-too-busy marketing team. Lead scoring takes all your website data and analysis and delivers a simple numerical score which lets your marketing team tell sales who to chase straight away.