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What is lead nurturing?

Lead nurturing is the process of informing your leads with information relevant to their situation in order for them to warm up to the idea of buying from your business. It focuses on using trackable interactions to give your leads what they are already asking for. With traditional lead nurture, you can see the companies on your website and add contacts you don’t have into a relevant lead nurture campaign.

Why you need lead nurturing software

Leads nurturing software means that you can treat your website leads like people you interact with face to face. Knowing exactly what they are interested in will give your sales and marketing teams a personal touch that your competitors won’t have.

Unrestricted 14 day free trial

Unrestricted 14 day free trial

Unrestricted 14 day free trial

The ins and outs of auto nurturing

Using trackable interactions, we can show you the website steps your leads have taken. We’ll then create a nurture campaign that you can add contacts into automatically based on their killer values and website actions. Expand your contact list with relevant targets, from companies visiting your website, and speak to them about the things they are interested in. Automatically.

Integrating sales leads & nurturing campaigns

Using auto nurture campaigns, you can add contacts not in your database, target them by job title or industry, and add them into the relevant campaign. You can even send specific campaigns based on which marketing channel leads have come from. This allows you to determine what your audience receives, based on who they are AND how they interact.

Lead nurturing for B2B marketing

With dynamic content that’s right for your audience, you can automate any number of lead nurturing campaigns. However varied the individual needs and requirements, you can sit back and let the technology sort the targeting of the relevant campaigns you’ve created. Warm up your leads without lifting a finger.

Why use CommuniGator’s lead nurturing software

Our lead nurturing software doesn’t just rely on what we know works. No, we use tracking tools to tell you what your audience want more information on. We take the guesswork out of lead nurturing.