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What is a follow on campaign?

In short, a follow on campaign continues your communications with a lead based on their email interactions. Whether by topic, level of interest or your own-predetermined rules, you can keep leads on their own custom lead nurturing journey for longer.

Why you need automatic follow up actions

Creating custom campaigns can be time-consuming and confusing. To make people feel special in your marketing can be difficult. With follow on campaigns, it’s not. Automatically tailor the experience based on their interactions, make them feel important & encourage engagement. All with minimum effort on your part.

Unrestricted 14 day free trial

Unrestricted 14 day free trial

Unrestricted 14 day free trial

How follow ups work

Follow on campaigns can be created off the back of any number of email campaigns. Whether it’s based on non-opens, invitations or topical interactions, you can create a follow up. All you need is a pre-determined set of rules and the messages you want to send.

Integrating follow-ons into your strategy

A follow on campaign simply extends your time for lead nurturing, while creating a customised email journey. It couldn’t be simpler to fit into your strategy. In fact, it warms leads up even more for sales and saves marketing extra time.

B2B follow on campaigns for marketers

You set the pre-determined rules of the campaign. You decide what the follow on interactions are. You can alter and change them at any time. The options are only limited by your imagination.

Why use CommuniGator’s follow on campaigns

Whether you’re looking at extending a lead nurturing campaign with further customisation or you want to automate follow on campaigns on a grander scale, we do it all. In fact, there’s not much we can’t do to help you succeed with your campaigns.