What is a follow on campaign?
In short, a follow on campaign continues your communications with a lead based on their email interactions. Whether by topic, level of interest or your own-predetermined rules, you can keep leads on their own custom lead nurturing journey for longer.
Why you need automatic follow up actions
Creating custom campaigns can be time-consuming and confusing. To make people feel special in your marketing can be difficult. With follow on campaigns, it’s not. Automatically tailor the experience based on their interactions, make them feel important & encourage engagement. All with minimum effort on your part.