- What length of email is just right
- Why the sender’s name matters
- How to make use of preheaders
- When your Call To Action is getting lost
Despite a whole host of new channels springing up, email shows no sign of giving up its crown among lead generation tools. Unfortunately, some of the emails we get are still awful!
It doesn’t matter how great your product is, or who’s speaking at your big event, if the email invite isn’t top-notch, your message won’t get through. We’ll draw on the thousands of emails we’ve sent to share our top tips for what works.