What is a blog really for? Is it just a notepad for all your ideas that aren’t quite worthy of a full-on white paper? Or is it the gateway to your heavier content and a critical tool for lead generation?
At CommuniGator we understand that blogs are sacred. Why, I hear you ask? Blogs are the building blocks of any successful content marketing strategy. They’re your entry point into warming your leads up until the point they’re sales ready.
Why not join us as we explore:
- What sort of content belongs on your blog
- How your blog feeds your lead nurturing
- Why people come to your blog, and where to take them next