You know good content is the cornerstone of content marketing. And that it can bring in strong leads.
But what makes content good? And how can you regularly produce it?
In this course, a current working journalist will show you how to write good quality content, continuously generate ideas for copy and tell you the proofreading tricks from the trade.
They will also guide you through the different types of content you will need to produce for an effective strategy and help you to understand your audience.
But why a journalist tutor? Because journalists create content every day and everything the media does involves generating content which informs, educates and entertains.
Good content then needs to be read! CommuniGator’s very own Marketing Director will make sure you’re getting the basics of email marketing right.
From the length of your emails, to the sending domain they come from, set yourself up for success in getting your content in front of your leads.
All our advice will be backed up with examples and data from the millions of emails we send out, for all kinds of purposes.
You will learn:
- Top 10 content tips: creating, editing and expanding your copy
- How to produce content efficiently
- How to make your content effective within your marketing strategy
- Why the sender’s name matters
- How to make use of preheaders
- When your Call To Action is getting lost