There’s plenty out there about crafting the ideal blog but not so much about how to write a winning email campaign. I’m giving some recommendations tried and tested from my time in marketing.
The word ‘personalisation’ is a part of every marketer’s lexicon, and it’s constantly drilled into us how important it is, but do we really take any notice? There are lots of pieces of advice that we know are ones to follow, but does that actually translate into action? Eat your 5-a-day… go to the gym… personalise your emails. We know it’s a good idea, we know we should do it, but with everything else we’ve got to focus on, it’s not exactly top of the list. So we make a token effort – we stick the recipient’s first name at the top of the email and think we’ve got personalisation down-pat. But do we?
A lot of B2B marketers are still using open rates as one of the metrics to assess the success of their campaigns. If you are one of those, you might want to rethink your reporting strategy. Nowadays, the majority of people own a smartphone. It is not uncommon for people to check their work emails on a mobile device. They even do it while sitting at their desk.
Last year saw the resurrection of email marketing. It meant that this year we knew we’d see some major trends start to emerge as marketers revamped their efforts when it came to their email campaigns. Here are the 3 major trends that we predicted last year and have already started to emerge in 2017!
So, 74% of email marketers think email marketing will be the highest ROI channel by 2020, according to a survey by Econsultancy. But it was only a few years ago, we were predicting the death of email. So – I guess what we want to know – is it really here to stay?
You might think email marketing is just a marketers tool. I mean, it’s in the product name, right? So why should a salesperson need to know anything when it comes to email marketing? Well, as it turns out, it’s not just a tool for marketers to generate you leads. It’s a tool you can use to help you close sales too.
Do you know the key areas that affect your email deliverability? Do you know how to keep your domain safe? What to do if you get blacklisted? What tools can you use to help you? Our email deliverability expert shared his tips with us, and we’re going to share them with you in this blog.
According to the Content Marketing Institute, face-to-face marketing events were in the top three most successful marketing channels according to UK B2B marketers. So, our question is, are sending event follow-up emails worth the effort?
So, you’ve tried calling a website lead that you KNOW is interested in your business. But they won’t pick up the phone. Or you can’t get past the receptionist. Or they’re out to lunch. Whatever the excuse, they’re not ready to listen to your sales pitch just yet. So you decide to email them instead.
Except your email goes straight through to the junk box and you never get a response. What do you do? Well, here are the 3 tactics 2 of our sales team took to close the deal.
It’s 2017 and email marketing is back, alive and well. For now. If we, as marketers, want to make sure that our email marketing does not come close to death’s door again, we need to take stock and evaluate from our past mistakes. In particular, we need to look at how we can avoid being seen as spam again.