9 ways to improve your email deliverability in 2017

I am not a number. Case Study: Using dynamic content to increase click-thru rates

The word ‘personalisation’ is a part of every marketer’s lexicon, and it’s constantly drilled into us how important it is, but do we really take any notice? There are lots of pieces of advice that we know are ones to follow, but does that actually translate into action? Eat your 5-a-day… go to the gym… personalise your emails. We know it’s a good idea, we know we should do it, but with everything else we’ve got to focus on, it’s not exactly top of the list. So we make a token effort – we stick the recipient’s first name at the top of the email and think we’ve got personalisation down-pat. But do we?

3 sales tactics to dodging the junk box

3 sales tactics to dodging the junk box

So, you’ve tried calling a website lead that you KNOW is interested in your business. But they won’t pick up the phone. Or you can’t get past the receptionist. Or they’re out to lunch. Whatever the excuse, they’re not ready to listen to your sales pitch just yet. So you decide to email them instead.
Except your email goes straight through to the junk box and you never get a response. What do you do? Well, here are the 3 tactics 2 of our sales team took to close the deal.