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Content Services

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Thirty Seven is a journalist-led content creation and design agency.

We thrive on creating authentic content, which is original, credible and packed with human interest.

Our team includes working journalists and people from other newsroom and editorial backgrounds who know how to create content which delivers a huge impact. And as media producers, our skills don’t stop at storytelling – among the team we also have experts in digital design and branding, print production, video and audio.

When you need help with an email campaign, an eBook, or producing a website landing page, we can give your content real bite.

Find out more from your CommuniGator account manager.

of polled CommuniGator customers cited time as the main factor for not
delivering content to their clients.

Packages available to you

Copywriting for eShots

As you know, email marketing is highly effective, especially when you offer relevant, professionally created content that captivates readers.

Our journalist-led approach ensures we produce emails your customers want to receive.

Clickable headlines mean our campaigns stand out in crowded mailboxes and content which is timely, relevant, unusual and contains the human interest angle, ensures recipients keep coming back for more.

Long-form content

Google loves long-form content and so do customers.

Research shows that the first result in Google typically has 2,416 words and the tenth result has 2,032. It’s also commonly accepted that longer form content gets more social shares and receives more back links.

Carefully crafted long-form content can give readers a more rewarding, informative and educational experience and enables brands to take a much deeper look at a subject and showcase its expertise. This can increase its credibility and help position it as a thought leader.

Common types of long form content include white papers, eBooks or features.

White papers are the more formal, academic, option while eBooks and features tend to adopt a more relaxed style while still enabling brands to demonstrate knowledge and authority.

All offer a great way to collect data and leads as customers download them from your website. And even if you don’t gate the content, CommuniGator can help you flag visitors to this content and create associated workflows.

Our long-form content will typically be around 3,000 words and requires much more in-depth research compared to some shorter form pieces of content.

Infographics

Words are powerful, but images can pack their very own type of punch and that’s why infographics can form an important part of content marketing.

They can be static or interactive illustrations and are a brilliant way to grab an audience’s attention and display a lot of research and facts in a clear, visual, and easy to understand way.

The key is to create an infographic which combines meaningful and factually accurate data with stunning design – something our editorial team of journalists and designers are ideally placed to produce.

Copywriting for eShot and associated blog

Blogging is at the heart of most content marketing strategies. It allows businesses to develop a personality, connect with customers and share relevant and valuable content.

Moreover, Google rewards companies which produce valuable content for its customers.

By working collaboratively with your in-house specialists and CommuniGator, our journalist-led approach to blogs will give your brand a voice and help you talk about your products and services in a way which builds trust and does not sound like a sales pitch.

This approach enables you to be seen as experts in your field – thought leaders – who are willing to share knowledge.

Long-form content and design

A picture is worth a thousand words and that’s why we offer an eye-catching design package to our long-form content.

Design can play a crucial role in ensuring long-form content stands out. Our designers will match the look of your long-form content to your brand identity. They will also ensure a consistent design approach is taken and will produce custom graphics to support key points.

Carefully crafted long-form content can give readers a more rewarding, informative and educational experience and enables brands to take a much deeper look at a subject and showcase its expertise. This can increase its credibility and help position it as a thought leader.

Common types of long form content include white papers, eBooks or features.

White papers are the more formal, academic, option while eBooks and features tend to adopt a more relaxed style while still enabling brands to demonstrate knowledge and authority.

All offer a great way to collect data and leads as customers download them from your website. And even if you don’t gate the content then CommuniGator can help you flag visitors to this content and create associated workflows.

Our long-form content will typically be around 3,000 words and requires much more in-depth research compared to some shorter form pieces of content.

Landing page including content, design and build

Beautifully designed and functional landing pages help companies target audiences, offer them something valuable and convert a higher percentage of visitors into leads.

Often, they also play a key role in capturing information about your customers. You might use them to encourage people to register for an event or download some long-form content.

Using CommuniGator forms, we can help you build landing pages which stand-out, with strong headlines, compelling copy and eye-catching design.

Additional Services

 

Content audit

A content audit should be the foundation of any good content strategy.

Our analysis will evaluate the strengths and weaknesses of your existing content against your own business goals and audience needs.

As journalist-led content creators we also love to survey your existing, lapsed and potential customers to see what they think and want from your brand.

The result? You will know where to focus your future content efforts and the changes you need to make.

 

Content marketing strategy development

Getting your content strategy right will help you build lasting and meaningful relationships with your audience – your customers. It is the foundation of content marketing.

Our editorial team will work with you, before any new content is produced, to define and build a strategy which is tailored to your brand and audience.

Alternatively, if you already have some content produced but are unsure how to make the most of it, we will work with you to maximise its impact.

Wherever you are on your content journey, whatever your niche, our editorial team will work with you to build a content marketing strategy which will ensure your brand stands out.

 

SEO

We are passionate about good quality content and so are search engines.

The likes of Google give greater prominence to content which is truly valuable to their users.

So quality and original content must form a key part of your SEO strategy.

Thirty Seven started life as an SEO and web design agency and our content producers ensure all the content we create is optimised for search.

Our journalistic approach to content ensures keywords appear naturally in our content which means it can easily be found online and keeps the audience coming back for more.

Examples of our work

CommuniGator official Partner

 

Thirty Seven is a journalist-led content
creation and web design agency.

We believe the best stories are shared –  like when we were children huddled around a campfire. At Thirty Seven, we use journalists to tell captivating stories in the digital world and ensure content burns brightly.

Interested in one of our packages?

Request A Meeting

How it works

Our consultants work with you and your account manager to plan your project, what you want to achieve and key requirements. From here, we audit your available content such as landing pages and data segments.

Once we’ve established what we’re working with, we’ll arrange a call to discuss the profile of your ideal customer. These attributes should be based on your best customers and your most recent wins. This helps us establish your tone of voice, your strengths and pain-points to address.

Read our privacy and cookie policy to see how we will process the data you provide.