On Pardot’s recent release of their application ‘Engagement Studio’, we here at CommuniGator got to thinking. Having looked into Pardot’s product, we realised: Engagement Studio is actually pretty familiar to us. And we know why. About 6 months ago, we released something almost identical which we call our Workflow App.
Marketing insights have become more important than ever. With every marketer trying to catch the attention of the same customer base, insights can keep you one step ahead. GatorLeads insights don’t just tell you how much traffic is coming to your website anymore. They can now also tell you everything you need to know about…
You’ve got website visitors! But what do you do with them? Find out the key steps to take once you’ve seen a company browsing your website.
GatorLeads Insights feature is a powerful and extremely useful addition to the CommuniGator platform. Insights is able to show you the companies who have visited your website, segmented by geographical location, industry type, company size and traffic source, displayed in easy to use analyse graphs.
GatorLeads founding principle of being able to identify companies that have been on your website, then rate their potential through lead scoring, has just got even better thanks to personalised URL’s or PURL’s for short. This means that you can track your 1 to 1 emails while marketing takes care of the 1 to many.