Converting your social media leads

Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks all of its own.   Know your audience   It might feel like social media is everywhere, all the time, but the demographics are always shifting. For…

10 Social Media Tactics for 2019

What does social media involve? Over the past 10 years, social media has grown more and more popular, drawing over 1.71 billion users to Facebook alone. Marketers have realised that this increase in online community has become a fantastic opportunity for marketing online, to an even wider audience than traditional marketing techniques. The platforms that…

What recent changes have been made by Twitter to improve the user experience?

Just like Facebook, Twitter has been taking steps to try to refocus users on its platform towards better and more genuine interactions. For those who tweet, changes are incoming that are designed to encourage “healthy conversation” and more camera use. This is the first time that the platform has really, seriously evolved with a new…

Google Analytics UTM Tracking and the Impact it has on your Campaigns

Within the Marketing universe, we rely heavily on being able to track the success of our campaigns. Whether it be our social media or an email we’ve sent. We want to know what works and where our leads are coming from. No one wants to waste their time ploughing effort into a certain email campaign…

10 Social Media Tactics for 2019

What does social media involve? Over the past 10 years, social media has grown more and more popular, drawing over 1.71 billion users to Facebook alone. Marketers have realised that this increase in online community has become a fantastic opportunity for marketing online, to an even wider audience than traditional marketing techniques. The platforms that…