The start of a new year is always a good time for reflection. Social media marketing has been evolving at a blistering pace over the past couple of years and has become a central component in most marketing strategies. Change has been almost constant and the past 12 months have revealed some especially interesting trends.
What does social media involve? Over the past 10 years, social media has grown more and more popular, drawing over 1.71 billion users to Facebook alone. Marketers have realised that this increase in online community has become a fantastic opportunity for marketing online, to an even wider audience than traditional marketing techniques. The platforms that…
The concept of social selling isn’t a new one. And it’s only growing, particularly in the B2B world. Social media is a great platform for finding new leads and connecting with existing ones. It’s also great from a customer experience point of view too.
In the marketing world, UTM values are a great asset to identify exactly where your leads are coming from. Whether it be a social media campaign or a particular email send. The knowledge of which channel is generating the most leads and revenue can influence where you focus your efforts.
Winning at social media used to be simply about having a presence and regularly updating it. Today, however, the stakes are much higher: • There are 2.56+ billion global mobile social media users, with 1 million new active mobile social users added every day. • 71% of consumers who have had a good social media…
You may have noticed recently that tweets have gotten longer. Gone are the days when your upper limit of 140 characters would have produced all kinds of vowel-free words or spaceless sentences. Today, the social media giant that once boasted of the importance of its succinctness has made it much easier to be verbose. Last…
If your sales office is anything like ours it’s a buzzing, competitive environment. From how many calls they have made, meetings booked, accounts contacted, even who won the last game of pool!
Social media has come on leaps and bounds in the past few years, it’s certainly not what it used to be. It’s the place to be for marketers and sales people to connect digitally.
When it comes to the different marketing channels available to us, social media runs is one of the only channels that runs in real-time. Identifying leads as actual people, where they work, their background is a great tool for lead generation.
Social media is a great platform for aligning your sales and marketing teams and keeping everyone happy. Marketing develop personality, promote your brand and new content. And sales get to connect with new leads on a one-to-one basis.