sales and marketing alignment

4 Reasons Sales and Marketing Team Alignment Converts More Leads

A dysfunctional sales and marketing team alignment will lead to mixed messages, lost opportunities and duplicate effort. All the hard work to generate leads will fall flat when customers are frustrated about their journey with your company. Unifying the teams will lead to a rise in lead conversions and customer understanding and strategy understanding.  

Give your MQLs some TLC

Everyone wants to feel appreciated. Like someone cares about you. Your opinion, your feelings, your likes and dislikes. Your leads are no different. Give them value in your interactions, something tangible to take away and use, even if it isn’t strictly relevant to your business. Giving your leads a little TLC will mean they’re far more likely…