According to an extensive study, conducted by Google into how your customers are researching and buying your products online, around 1/3 of sales happen 30 days after the customer begin their research.
Your marketing efforts have the aim of making your company stand out from the rest of the crowd. There are several different ways of doing this, and one of which is your content. The words behind your brand. Creating content which drives engagement can be tricky to get right. It can be hard work getting…
Digital marketing has changed dramatically in the past few years. In fact, it is constantly changing! New ways for businesses to reach their target audience seems to become available on a regular basis. To keep up and provide the right message at the right time, through the right channel, is a long and often costly…
No marketing campaign is 100% flawless, and the only weapon against imperfection is preparation – in this case, identifying mistakes that you should see coming your way. When it comes to b2b lead generation, here are five easy mistakes that you should aim to avoid.
Many bloggers are guilty of stuffing their articles with jargon, generally in the wrong way, merely giving the impression they don’t know what they’re talking about. Therefore, there are a few words you should be sure to avoid when writing content for your blogs.
Your welcome emails are the first part of making a good impression. Even without having a face-to-face conversation, the messages you send through email can have a powerful impact on your clients – especially when you want to build a relationship with them.
At the beginning of June Google partnered with Twitter to combine both parties’ knowledge and expertise in search and real-time content, to display relevant tweets within search rankings.
When it comes to social media, you need to make sure that you’re on your A-game. In today’s hyper digitised environment, social media can be a useful tool to propel your business forward in 2017 and reach more of your target audience. Here are our top tips for optimising your social media channels.
As an Account Manager, the question I’m most frequently asked is, “How do I know who is on my website and how do I engage with them?”