LinkedIn is, without a doubt, one of the best platforms to connect with potential prospects and partners. But there is a certain way to go about it in order to build successful relationships. Most people connect by sending a short LinkedIn message. To make sure you connect successfully, here are the methods you need to…
How many times have you begged sales to report on where their leads are coming from? Do you feel you have to constantly chase on the marketing source of their converted leads? How would you like to fix the broken link between sales and marketing?
For some time now marketers have struggled with seeing which of their marketing campaigns are not only generating the most leads but bringing in the right kind of leads. With Google UTM values, this problem is a thing of the past. Using UTM values, you can create a straightforward way of understanding which marketing campaigns…
Successful people don’t make excuses, they find solutions. This is the attitude you need to implement within your business to make sure excuses don’t worm their way in and encourage bad practices in yours sales environment. Here are the top 12 sales excuses and how to stop them in their tracks.
As content marketing continues to flood all channels, how can you make sure your content is being marketed effectively? Use these 3 best practice methods to make sure your content strategy is performing at the optimum level.
Would you like to get more responses to your sales emails? Check out these simple tricks to writing an attention-grabbing email below and increase your email response rate immediately.
As the biggest professional networking website, a lot of people use LinkedIn like any other job website. However, if you are looking at connecting with more businesses, keywords are essential to your LinkedIn profile. Find out where you should be placing keywords to increase your visibility below.
As the end of the year approaches, it’s time to start thinking about your company strategy for 2016. With a look at the fourth annual State of Salesforce report, we can see the coming trends in sales strategies. Take a look at the 3 most important ones here.
Twitter is still the fastest growing social media platform in the world. Despite being around since March 2006, many businesses are making avoidable mistakes on Twitter every day. In light of this fact, I have compiled a list of the basics any B2B marketer needs to master in order to succeed with their social media…
Personalisation is not simply a passing marketing fad, but a key feature of marketing strategies that is set to stay. To make sure your personalisation is on point, here are the top 5 tricks you need in your marketing arsenal.