B2B marketing trends change constantly based on consumer demands and behaviour. But there are 3 pillars that never change and are essential to any B2B business strategy. As long as you have the following 3 levels in your marketing, you can expect success.
With 61% of B2B companies focusing on creating high-quality leads from their website this year, lead nurturing is big. Bigger than ever before. If lead nurturing is something you are looking at developing this year, there are a few best practice methods you are going to need to know.
Did you know, there are 11 times more B2B companies using marketing automation than there were in 2011. Why, you ask? This blog examines why marketing automation is working and the best practices you can start using in your own marketing to see similar results.
It’s safe to say lead generation has developed leaps and bounds ahead of the cold calling days. If you’re still in those medieval business ages, it’s time to move on with the latest lead generation best practice. Get the technology you need and understand the methods that can make it the most effective. That is if…
You may not make the connection at first, but surveys are a great tool for encouraging customer engagement. Besides increasing brand awareness and improving the way your audiences perceive your brand, using targeted and relevant surveys is a great way to gain new customers. When done right, gathering insights from your respondents works as an…
You may think that marketing automation requires hundreds of emails set up in advance. However, for those just starting on their automation journey, there are only 4 key triggered emails that you need to make sure you have in place.
Becoming a successful email marketer is not easy when everyone else is trying to get ahead of you with their own business emails. Here at CommuniGator, we don’t mind sharing the secrets of our success. So here are the 3 key factors on getting your emails seen, engaged with and shared.
We’ve all had a stalled sales conversation, where prospects think the politest way to deal with an unwanted salesperson is to ignore them. To stop this objection clogging up your sales pipeline, there are a number of tactics you can take. Below are the ones we’ve found that have worked for us.
A lot of marketers I know dismiss marketing automation outright. It sounds expensive, complicated and – frankly – like it will put them out of a job. However, it is the opposite. If anything, it can improve a marketer’s life if they know how to use it.
Remarketing by sharing your advert with previous visitors is a fantastic way to generate more interest and make your products or services known. Google’s remarketing strategy works by placing a cookie onto the machine of someone who has visited your website, so that next time they browse online on pages that are part of the…