Would you like to know the secret approach to getting your leads attention in less than 30 seconds? In a busy market, the faster you gain your leads attention, the more likely you are to close a sale. Here are the quick tricks you need to secure their attention.
These days your website is the storefront of your business. It’s the go-to place for anyone to find out about what you do and how to get in touch. Needless to say, it’s important you get it right, so you pique the interest of your leads.
I had a chat with Leigh Hopwood, Chair at CIM ahead of this years’ Customer Conference. Leigh is kind of a big deal in the marketing world. She’s been a member of the CIM since 1997, Chartered Marketer since 2001 the Chair of Surrey, the South East, and on the Board of Trustees. She’s now…
Email On Acid is a solution that allows you to check how your campaigns render in over 70 clients, apps and devices. As a CommuniGator customer, you are likely to have used EOA via our Inbox Checker tool.
It’s fair to say that personalisation is one of the biggest trends in marketing, and it’s showing no signs of going away. But what does it actually mean and how can you do it?
Marketing automation refers to a method of sending a series of campaigns with set logic. From here, you can take your leads or customers down a journey based on their engagement. Harnessing the power of marketing automation can nurture your leads and save time.
I caught up with Glen Westlake the CEO of BrightTarget. We discussed artificial intelligence and marketing ahead of this years’ Customer Conference.
Did you know that Twitter is the 9th largest social network worldwide? There are over 328 million active users frequently using the social networking tool to share their thoughts, opinions, and things that interest them. Many businesses also use Twitter as a way to engage with their customers across the world, and users are posting…
So you know who the companies are on your website. Great, but what are you going to do with them now? Imagine if you could recognise all the individuals who work at that company and have the ability to purchase email addresses for the decision makers you need to get into contact with. Well, you…
There’s plenty out there about crafting the ideal blog but not so much about how to write a winning email campaign. I’m giving some recommendations tried and tested from my time in marketing.