B2B lifecycle marketing: inspiration and ideas for your business

B2B lifecycle marketing: inspiration and ideas for your business

The goal of automation is twofold. First, it aims to deliver relevant and personalised experiences to customers; and second, it aims to create a seamless process that attracts, captures and nurtures leads. While email marketing campaign management is where you are likely to see relevancy and personalisation, the seamless customer experience from one sales cycle…

Case Study: Scheduling, Measuring and Following up with Marketing Automation

Case Study: Scheduling, Measuring and Following up with Marketing Automation

Marketing Automation. We all like the idea, and with 55% of B2B companies now having adopted some form of automation solution, it’s becoming more and more ingrained into our day-to-day marketing practices. …except, it isn’t. Just because you’ve bought a marketing automation solution doesn’t mean you’re getting the benefit out of it that you could…