sales and marketing alignment

4 Reasons Sales and Marketing Team Alignment Converts More Leads

A dysfunctional sales and marketing team alignment will lead to mixed messages, lost opportunities and duplicate effort. All the hard work to generate leads will fall flat when customers are frustrated about their journey with your company. Unifying the teams will lead to a rise in lead conversions and customer understanding and strategy understanding.  

The Psychology of Marketing: Part 3 

How often have you done something and then wondered what pushed you in that direction? Towards one brand over another. Perhaps you’d seen the brand before or conformed to the expectations of the situation, or maybe you wanted to repay someone for their help previously. Or perhaps it just seemed like a really great deal. Something influenced your decision to sway towards…