Marketing insights have become more important than ever. With every marketer trying to catch the attention of the same customer base, insights can keep you one step ahead. GatorLeads insights don’t just tell you how much traffic is coming to your website anymore. They can now also tell you everything you need to know about your customers’ habits.
So, how can you use insights to make sure your business is winning the most customers?
The answer lies in segmentation. Using GatorLeads insights, you can use segmentation to take all the data flooding your website. You can then customise your segmentation to tell you everything you want to know about your visitors. The more personal your sales experience, the more likely a customer is to buy from your business.
What customised insights can do for you
How can you make a personal experience when you’re connecting with customers online? Data doesn’t tell you who you’re selling to. But with additional insights in place on your website, you can build up a picture of what your visitor is like.
Once you’ve built up a picture of what web pages your visitor is interested in, you can tailor an online buying journey for them. That way, you can keep your visitor onsite and interested until they’re ready to buy. You can also find out where they’ve come from, whether it’s an email campaign or a certain search engine, and use this information to know where to target future campaigns.
Why not just use Google Analytics?
Google can certainly provide you with masses of data about your website’s performance. But to really build a relationship with your customers, you need to know more about them. With customised insights on your website, you’ll add a whole variety of insights that apply just to your website. This will give you a much better understanding of your visitors’ buying journey. You’ll then know how to build a long-term relationship with your customers, allowing you to keep a high retention rate and constantly innovate and improve your products for your client base.
Once you’ve got GatorLeads insights in place, you’ll start seeing more marketing opportunities. From which marketing strategies are working to strategies that need more work or an indication of visitors that are ready to be turned over to the sales team.
To get a kick-start on marketing strategies, make sure you are making the most of your GatorLeads solution.
Interested? Why don’t we get you set up for a two week no obligation free trial? We’d love to show you how the software works!