The start of a new year is always a good time for reflection. Social media marketing has been evolving at a blistering pace over the past couple of years and has become a central component in most marketing strategies. Change has been almost constant and the past 12 months have revealed some especially interesting trends.
UPDATED: 06/03/2018 By now most of us in the B2B marketing world have heard of the GDPR. Yet, many of us still don’t know exactly what the GDPR means. So we wanted to just recap on some of the most common questions we’ve been asked and have the answers you need.Details
No one likes rejections…but in sales we must all face our fears and deal with the avalanche of objections that quite often tumble our way. The key to objection handling is not to push a sales script! I’m sure you have been on the other end of a phone call where a rep doesn’t listen…Details
With such fierce competition in the market, it can be difficult getting your voice heard above all the others out there. Looking to your audience for guidance can help align your content with them. Giving the people what they want. Understanding how to influence your buyers’ decisions can give you the edge needed to boot…Details
Landing pages are an integral element of email marketing, as you aim to turn clicks on your emails into something more tangible. Whether that’s a booking for your next event or a download of your newest and most thought-provoking content, modern marketers just can’t live without them. However, with research showing that 9 out of…Details
Discovery calls can be a powerful way to find out everything you need to know about your prospects. It’s just about reading between the lines to get a true insight into what your leads really want. See for yourself how to find out what you need to in your sales discovery call.
Content marketing is an important part of any digital marketing strategy. It not only acts as a stand-alone SEO tool, but also establishes you as a thought-leader within your industry and gives you content to share across your social media platforms. If you’ve not yet got a content marketing strategy in place, or you’re looking…Details
It’s safe to say that email marketing tips differ depending on the types of campaigns you are sending out. We’ve all heard of the standard B2C lifecycle campaigns. The welcome campaign. The activate campaign that encourages the first purchase with some kind of discount. The reactivate campaign for the lapsed customer who needs an incentive.…Details
We are all used to the term “keywords” being thrown around in meetings and discussions surrounding digital marketing planning. But very few people really understand the significance of keywords – or how to get the most ROI from them. If you’re looking to ensure that your digital marketing strategy is effective, keywords will be central…Details
Statistically, your email has 7 seconds to make an impact on someone. And one of the easiest ways to do that is with a clear and simple design. Something your readers will get value from within a few moments or at least be engaged enough to read for longer. Our designers are big fans of…Details