What trends have we seen with social media marketing over the past year?

The start of a new year is always a good time for reflection. Social media marketing has been evolving at a blistering pace over the past couple of years and has become a central component in most marketing strategies. Change has been almost constant and the past 12 months have revealed some especially interesting trends.

6 B2B Email Marketing Tips

It’s safe to say that email marketing tips differ depending on the types of campaigns you are sending out. We’ve all heard of the standard B2C lifecycle campaigns. The welcome campaign. The activate campaign that encourages the first purchase with some kind of discount. The reactivate campaign for the lapsed customer who needs an incentive.…

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Why Keywords are Central to your Digital Marketing Strategy

We are all used to the term “keywords” being thrown around in meetings and discussions surrounding digital marketing planning. But very few people really understand the significance of keywords – or how to get the most ROI from them. If you’re looking to ensure that your digital marketing strategy is effective, keywords will be central…

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