Workflows – take your marketing to the next level

We need to talk about workflows… While many marketers are fully aware of the benefit that workflows and automation can bring to a marketing strategy, too many companies feel that they don’t have the technical know-how to implement them properly. Guess what, we’re here to tell you otherwise, not only are workflows far less complex…

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What are Google UTM values & how can you use them?

For some time now marketers have struggled with seeing which of their marketing campaigns are not only generating the most leads but bringing in the right kind of leads. With Google UTM values, this problem is a thing of the past. Using UTM values, you can create a straightforward way of understanding which marketing campaigns…

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What are Google UTM values & how can you use them?

For some time now marketers have struggled with seeing which of their marketing campaigns are not only generating the most leads but bringing in the right kind of leads. With Google UTM values, this problem is a thing of the past. Using UTM values, you can create a straightforward way of understanding which marketing campaigns…

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12 Email Mistakes You Need to Stop Making

Emails are extremely important in the marketing strategy. Everyone can agree on that. They generate a huge proportion of leads, with the potential to generate unparalleled ROI. You can communicate with a wide audience, at a highly targeted level. But getting it wrong can dismiss a wave of potential customers before they’ve even considered what…

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Overcoming Recurring Issues in Common Email Clients

It’s well known that email clients differ how they interpret the email code and therefore, how they display the email design. For marketers, this poses a problem when designing their email communications. Broken emails can deter a prospect before the content has even been read. So, what are the recurring issues in common email clients,…

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What trends have we seen with social media marketing over the past year?

The start of a new year is always a good time for reflection. Social media marketing has been evolving at a blistering pace over the past couple of years and has become a central component in most marketing strategies. Change has been almost constant and the past 12 months have revealed some especially interesting trends.