So, you’ve heard that the EU General Data Protection Regulation has introduced something called the “right to be forgotten”. But what does this mean? Do you have to delete your existing suppression files? How does the right to be forgotten affect your business?
With the General Data Protection Regulation (GDPR) coming into effect in May 2018, it’s not just about getting people double opted-in. One of the most of the important parts of the new GDPR is that you must have a PROVABLE record that people have opted-in to your communications. If you fail to comply with the…Details
Email Marketing is still king when it comes to lead generation. As proven by the 79% of B2B consumers who agree with us. It’s a great method of connecting with your customers and engaging with new leads. Especially with all the clever new tools that come with it. Well-crafted emails spark action in your readers…Details
Getting the right leads to satisfy your hungry sales team is every marketer’s dream. It can take time and commitment, but it is possible. No more complaining, fewer lead rejections, and less disgruntled sales team members. It really is the perfect scenario. Unless you’re a marketer you wouldn’t understand the vision. But to us, generating…Details
It was bigger. It was better. And sadly, it’s now over for another year. GatorCon2018 has been and gone, and what an event it was. With keynote talks from PR Smith (SOSTAC), Martin Turner (Brakes), Charles Abel (ThirtySeven), Jason Miller (LinkedIn), and Katie Hart (Rhetonic), our industry knowledge shot up, and we got a real…Details
Marketing automation refers to a method of sending a series of campaigns with set logic. From here, you can take your leads or customers down a journey based on their engagement. Harnessing the power of marketing automation can nurture your leads and save time.
When is a website visitor not a website visitor? When they’re a lead! Once you’re identifying who’s visiting your website, you can start moving them down the funnel. A visitor who has downloaded 4 white papers needs very different treatment to one who hasn’t moved beyond your homepage. Based on the setup that’s worked for…Details
When was the last time you came into work, looked at your calendar, and worked through everything you had planned, in order, without interruptions? In the marketing community at large, such days can be anywhere from rare to inconceivable. So, it’s critical that you plan your marketing strategy in advance. Whether you plan 1 quarter…Details
We all receive heaps of emails. Every. Single. Day. If yours doesn’t stand out, you’ll get sent straight to the trash. How can you engage your target audience’s attention so they MUST open your email?
As with all marketing techniques, SEO is a constantly changing method of digital marketing. Of course, there are some long-standing methods which have proven to be effective, but it’s also important to stay up to date with which techniques are no longer worthwhile. Here are 8 outdated methods that are not helping your overall organic…Details