How to track ROI from your paid marketing

Ah, the marketing budget, that small insignificant allocation that everyone other than marketing feels irrelevant. It’s a common scenario for businesses looking to save money, often start by cutting the marketing budget. With so many ‘free’ marketing channels available, Managing Directors are often unforgiving in their brutal budget cuts. The result is a strenuous excess…

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GatorCon2018: An Interview with Jack Bedell-Pearce, Managing Director, 4D Data Centres

Now with less than a week to go until GatorCon2018 kicks off, we sat down with Jack Bedell-Pearce. Jack has been a CommuniGator customer for a number of years now and will be sharing his hands-on experience. Looking at how he’s used the CommuniGator suite, with a particular focus on GatorLeads. You’ve been a Gator…

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Let’s take a look around the new Google Marketing Platform

The Google Marketing Platform is the search giant’s latest response to the ongoing evolution of the digital marketing world. Even though it is a relatively new industry, a lot has changed in digital marketing in the last couple of years. We’ve seen channels evolve and privacy requirements tightened up, as well as consumers become much…

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