Objections are a thing that no salesperson wants to hear when trying to close a deal with a prospect. Dealing with customer opposition can be tricky, but it provides a valuable learning experience for businesses when they encounter it.
In marketing, looking forward is imperative, and keeping up-to-date with the latest trends is key to staying ahead of the game. With marketing technologies appearing at a progressively faster rate, the marketing landscape is ever evolving with the most recent innovations. With only a few months left until the end of 2018, we’ve collated 7…Details
You know, every week we used to publish three blogs and blast send them out to our audience. What a lot of work for not much return. Now, we’ve found a way to automate our most time-consuming recurring campaigns and build a workflow that makes the most out of our content. Want to know our…Details
Ever wanted to know more about the results your email marketing efforts have produced? Or been questioned about the effectiveness of you efforts but a little unsure of how to justify yourself? We’ve put together some handy points to help you decipher the jargon and blow your colleagues away.
A preheader to your email, also known as the Johnson Box, is a snippet of text either drawn from the main body of your email or a piece of preview text constructed from HTML code. These can be just as important as the subject line itself. Sometimes your subject line isn’t quite long enough to…Details
How often have you done something and then wondered what pushed you in that direction? Towards one brand over another. Perhaps you’d seen the brand before or conformed to the expectations of the situation, or maybe you wanted to repay someone for their help previously. Or perhaps it just seemed like a really great deal.…Details
In the marketing world, UTM values are a great asset to identify exactly where your leads are coming from. Whether it be a social media campaign or a particular email send. The knowledge of which channel is generating the most leads and revenue can influence where you focus your efforts.
In an ideal world, your email marketing would draw hundreds of visitors to your website every week, who would then interact until they were sales-ready. HA. We all know it doesn’t happen like that. The email campaign you pour your blood, sweat, and tears into can go wrong or produce less than ideal results. And…Details
Ah, the marketing budget, that small insignificant allocation that everyone other than marketing feels irrelevant. It’s a common scenario for businesses looking to save money, often start by cutting the marketing budget. With so many ‘free’ marketing channels available, Managing Directors are often unforgiving in their brutal budget cuts. The result is a strenuous excess…Details
It’s a common question we get asked by our clients. What should I be measuring when it comes to my email marketing campaigns? Clicks? Opens? Click-to-opens? We’ve always advocated that a click-through rate is more reliable than an open rate, but in this blog, we thought we’d go a little further and explain why we…Details