Converting your social media leads

Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks all of its own.   Know your audience   It might feel like social media is everywhere, all the time, but the demographics are always shifting. For…

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What is Marketing Automation? Everything You Need To Know

Marketing automation is technology used in marketing that allows a user or company to automate their communications across a range of digital channels including (but not limited to): email, pay-per-click, social media, display and more. Marketing automation has existed in some form for around a decade, in its early days it was more commonly referred…

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Case Study: Scheduling, Measuring and Following up with Marketing Automation

Marketing Automation. We all like the idea, and with 55% of B2B companies now having adopted some form of automation solution, it’s becoming more and more ingrained into our day-to-day marketing practices. …except, it isn’t. Just because you’ve bought a marketing automation solution doesn’t mean you’re getting the benefit out of it that you could…

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10 Social Media Tactics for 2019

What does social media involve? Over the past 10 years, social media has grown more and more popular, drawing over 1.71 billion users to Facebook alone. Marketers have realised that this increase in online community has become a fantastic opportunity for marketing online, to an even wider audience than traditional marketing techniques. The platforms that…

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