They say that you can’t manage what you don’t measure. So once your email is perfectly designed, and sent to the right audience, how do you judge its success? We’ve plucked out the most common metrics and taken a look at what they actually mean.
Psychology can be a marketer’s best friend. Knowing people – especially the kind of people you’re targeting with event marketing campaigns – can make the difference between a sale and a cold lead. The study of the human mind has a great strategy to offer, which can get you selling more than you thought you…Details
Or are they generating more leads for you? This topic was brought to light by Sterling Sky’s own Joy Hawkins on Twitter earlier in the week. Google has dropped a new feature which is nothing short of colossal. I want to explore all angles of the big button that’s set to make waves in the…Details
It shouldn’t come as a surprise that we think highly of email. And we’re not alone! Numerous studies have found that it remains the most reliable and most trusted way of bringing in leads. However, at some point, you’ll need to pick up the phone and call your leads. To be spending their time productively,…Details
The purpose of Workflows is to have processes which can run in the background, doing their work without constant attention. Lead generation is a prime example of this. We’ve bundled together the 5 kinds of Workflow that our Marketing and Sales teams could not live without. It takes time and effort to put them together,…Details
What does the short children’s book Mr. Greedy have in common with the website of HSBC bank? Both of them have a reading age score too high for their target audience. B2B Marketing suffers from an overload of jargon and buzzwords. Reading age and the tools to measure it are powerful weapons to push back…Details
No, we’re not talking about the difference between inbound and outbound leads here. We’re talking about how to know which of your website leads are interested and which ones your sales team should be chasing. These are the 5 key differences between hot and cold leads that may seem obvious, but you must be aware…Details
Most B2B sellers rely on their sales call to close a sale, so it’s important to know when the best time to call is to improve your conversion rate. Below we reveal the results of The Lead Response Management Study and how you can capitalise on their findings.
Though marketers will typically use open rates as a metric for campaign success, having a user taking the desired action on the email is fundamental. This is why having an email opening line that engages the reader immediately will catapult the chances of success. In 2019, email providers are giving more real estate to the…Details
With the summer holidays’ approaching, your pipeline may be looking a little light on the ground. The masses are away and those that aren’t are spending less time hunched over their laptops and enjoying the great outdoors. Yes. Even in England. On the other hand, vitamin D in the air gets consumers flashing the cash…Details