Every time we send out one of our lead generation campaigns, a handful of recipients unsubscribe. Some will do this by replying “Please unsubscribe me from this list” or simply “STOP”. Why don’t they just use the link which is included for this purpose?
You spend most of your life at work, so it’s important you spend your time in an enjoyable environment. Yes, sometimes work is stressful or you have to get your head down and focus, but your attitude can affect your work results. So the question is, are you someone that influences results in a positive…Details
According to research, we can tell if we are going to like someone within the first seven seconds of meeting them. And with your emails, this theory still applies but reduced right down to a minuscule 1-second window. No pressure. Subject lines should be treated with the same respect and attention as you would to…Details
Our Commercial Director, Sam, is the most logical person I’ve ever met. His first slide at every Sales meeting and quarterly Company Update is a rigorous analysis of the sales pipeline. Every target, from daily to annual, is calculated from the close rate backwards. Improving your close rate is far more efficient than adding too…Details
You put a lot of effort into writing your blogs, but they just aren’t getting the level of engagement that you want. You know that your topics are important and interesting to your audience, so what is going on? It’s possible that the way you write isn’t catching the attention of your leads. Luckily, this…Details
It’s almost been a year since Microsoft launched their latest version of Outlook – Outlook 2016. So we thought we would take a look at the impact the latest model of Outlook has had on our clients in the past year. I’m sure many B2B email marketers won’t be surprised at the results, which is…Details
The subject line. An invitation to your email. The enticing factor for a contact to open in the first place. But what if you can add a sneak preview into the mix. Adding an extra factor to inform your recipient of the content of your emails. How helpful would an extra 50 characters be for…Details
It’s an age-old feud, sales vs marketing. We are famous for not getting along. But why? What does it all boil down to? Having a different opinion on when a lead is a lead? Working from different systems so not following up the same things? Or is it the lack of exposure on the other’s…Details
One of the lesser noticed announcements at Facebooks annual F8 conference was a change to how your News Feed is going to look. What’s changing, and why should marketers pay attention?
Instagram doesn’t regularly publish statistics about how many businesses use their platform, but it’s over 25 million. How will these businesses be affected if Likes are hidden? This is currently being tested in Australia, Canada, Japan and a handful of other countries. The view from right now If you were to ask your peers about…Details