Statistically, your email has 7 seconds to make an impact on someone. And one of the easiest ways to do that is with a clear and simple design. Something your readers will get value from within a few moments or at least be engaged enough to read for longer. Our designers are big fans of…Details
It’s hard to say exactly when the first email split test was run, but it’s been around a fair while. AI is the new kid on the block. Is new better than old in this case? Or does experience beat innovation? .
You might not think it but the ending of a sales call can sometimes be the most important part. To you, at least. The rest of the call is more of a co-effort, with both sides discussing what’s best for themselves and how that can work for the other side involved. The difference in closing…Details
Automation stirs in some that common, illogical fear that robots are taking over human jobs. We know that’s just not true. A robotic tone of voice in email campaigns will never cut the cake, although this seems to be hard for a lot of marketers to grasp.
LinkedIn is, without a doubt, one of the best platforms to connect with potential prospects and partners. But there is a certain way to go about it in order to build successful relationships. Most people connect by sending a short LinkedIn message. To make sure you connect successfully, here are the methods you need to…Details
Looking at improving the quality of your email marketing? Thought about CRM integration but not sure what you can do with it? We’ve created a list of the 7 essential CRM lists and reports your marketing team should be using once this integration is in place, according to our CRM Consultant. Maybe it will spark…Details
Successful lead generation strategies are built on skill and judgement. It’s also not just about building up your lead generation pipeline. It’s about the process from lead to customer. Keeping a regular flow on this cycle and knowing where your contacts are in the scheme of things. Creating a lead generation pipeline not only helps…Details
So your CMO has adopted marketing automation and now you’ve got killer software to help you with all of your marketing needs. From social media to content marketing and email, you’re ready to watch things fly on auto-pilot without the tedious spreadsheets that you’ve been using all along. Everything is automated for you; but are…Details
If we’re being honest, the entire purpose of the content we create is to take our leads on a journey. A journey with the ultimate goal of converting them into a customer. We know the struggles of analysing content to find the areas to improve (especially when you’re the one who’s written it). So, we’ve…Details
It’s Friday morning, you have two meetings, five high-priority emails to send and an interview to conduct before lunchtime. Any backlogged work that isn’t completed today means overcompensating on Monday. The new employee approaches you with a question about their project. At this moment, a choice must be made. You can either attend to the struggling…Details