Why Care About Email Readability?

Overcrowded inboxes are ever present in businesses everywhere. There are now so many emails vying for your attention, why should anyone read yours? If your email is difficult to trawl through, people will scrap it immediately. So make them easy to read. Make them readable. Email readability is becoming more and more important, for both…

Details

Google Analytics UTM Tracking and the Impact it has on your Campaigns

Within the Marketing universe, we rely heavily on being able to track the success of our campaigns. Whether it be our social media or an email we’ve sent. We want to know what works and where our leads are coming from. No one wants to waste their time ploughing effort into a certain email campaign…

Details

How can data help refine your marketing strategy?

Paying attention to data has become fundamental to marketing best practice today. No fully effective marketing strategy can really be created without input informed by data, such as responses to previous campaigns or analytics of consumer behaviours. As we enter an era of data processed by artificial intelligence (AI), new opportunities arise to refine marketing…

Details