If you don’t have more leads than salespeople, then you’ve got a problem! On the other hand, when leads are flowing in, you’ll need a way to keep lead assigning fair. By their very nature, successful salespeople are competitive souls. To guide you on your way, we’re sharing 6 lists that you can use to…Details
What percentage of email marketers do you think sent an email to their entire contact list in the last 12 months?
At GatorCon 2018, we were lucky to hear from Charles Abel, a veteran journalist content editor with Thirty Seven. Charles shared his insights into how journalists build a great story. There was a lot that marketers can use in their own efforts, so we’ve condensed his key takeaways into blog form. T.R.U.T.H. Do you ever…Details
Overcrowded inboxes are ever present in businesses everywhere. There are now so many emails vying for your attention, why should anyone read yours? If your email is difficult to trawl through, people will scrap it immediately. So make them easy to read. Make them readable. Email readability is becoming more and more important, for both…Details
Within the Marketing universe, we rely heavily on being able to track the success of our campaigns. Whether it be our social media or an email we’ve sent. We want to know what works and where our leads are coming from. No one wants to waste their time ploughing effort into a certain email campaign…Details
If your sales office is anything like ours it’s a buzzing, competitive environment. From how many calls they have made, meetings booked, accounts contacted, even who won the last game of pool!
Paying attention to data has become fundamental to marketing best practice today. No fully effective marketing strategy can really be created without input informed by data, such as responses to previous campaigns or analytics of consumer behaviours. As we enter an era of data processed by artificial intelligence (AI), new opportunities arise to refine marketing…Details
A marketing department has many cogs to turn in the selling machine. Design, market research, GDPR compliance and lots of other tasks make up the day-to-day operations of trying to increase sales. Another one of these tasks, which may seem insignificant at first, is choosing how to word your cold email subject lines. What may…Details
So you’ve been working on your email campaigns long enough to establish relationships with your subscribers. Some of these relationships are engaging, some not so much, and others contain recipients that have been inactive for some time. And then this question arises: how do we manage all the subscribers who are in different stages of…Details
Statistically, your email has 7 seconds to make an impact on someone. And one of the easiest ways to do that is with a clear and simple design. Something your readers will get value from within a few moments or at least be engaged enough to read for longer. Our designers are big fans of…Details